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After 10 years experience in the fashion industry, Danish couple Jacob & Cathrine Høilund decided to set out to create a street fashion brand for boys aged 2 – 14 years.
The couple identified a gap in the market after having difficultly finding cool things for their son.
Someday Soon is a premium street fashion brand for boys only. By mixing nordic simplicity with classic streetwear silhouettes and details, Cathrine and Jacob have created a collection of printed tees, sweatshirts, jackets, pants and accessories that hit just the right balance between comfortable and cool.
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